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ExWeb readers are a very active crowd. 55% tell us they have
participated in an 'Expedition', defined as at least a 30 day or longer
adventure. 73% go trekking at least yearly.
High average house hold income allows for extensive travel: 82% travel
to outdoor activities by plane, and 94% by car.
They work hard and play hard. They are an unusually
intellectual and athletic bunch, leaders both professionally and outside
of their workplace.
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ExplorersWeb Survey June 24-26,
2004
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Outdoor Profile |
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55% |
Participate in
"Expeditions" |
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73% |
Go trekking at least
yearly |
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39% |
Go trekking at least
every second month |
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|
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Activity at least
yearly |
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47% |
Skiing |
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43% |
Climbing |
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17% |
Sailing |
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14% |
Diving |
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Other top open answer
activities |
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Canoeing/kayaking, mountain biking, running/trailrunning,
walking/hiking, hunting, horse-back riding |
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|
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Travel by plane in
relation to outdoor activity |
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82% |
At least sometimes |
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57% |
At least yearly |
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7% |
At least bi-monthly |
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Travel by car in
relation to outdoor activity |
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94% |
At least sometimes |
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79% |
At least yearly |
| |
61% |
At least bi-monthly |
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20% |
At least weekly |
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